HAPPENINGS

  • Eleven Announces A Triad Of Team Additions In Client Services, Production and Mixing

    Eleven Announces A Triad Of Team Additions In Client Services, Production and Mixing

    Eleven’s Founder/Mixer/Sound Designer Jeff Payne announces a triad of team additions to his growing audio post company, with Madeleine “Maddee” Bonniot as Producer, Andrew Smith as Assistant Mixer and Jordan “Jojo” Hart as Client Services & Facilities Coordinator. The remarkable new roster of talent joins Eleven as part of a continuous objective to sustain momentum and broaden horizons across the board.

    A Los Angeles native, Madeleine “Maddee” Bonniot moved north to attend the University of San Francisco and earned a BA degree in Media Studies, while working in the University’s Events Management Department. Maddee made her way back to L.A. after college and worked as an Associate Producer at Santa Monica music house HUM. Her event and music production background helped her find her way to Eleven, where she has taken on the role of Producer. 

    Born & raised in the suburbs of Montgomery County, MD, Jordan “Jojo” Hart recently relocated to the Los Angeles area. Having studied Communications, Jojo has garnered experience as a Production Assistant, as well as with Event Planning - learning the tricks of the trade at a young age by helping with her mother’s event planning business. These skills have allowed Jojo to bring a keen attention to detail and creativity to the Client Services role.

    Growing up outside of Philadelphia, PA, Andrew has always had a passion for music and sound design. From playing drums to programming beats in high school, he has always known he wanted to work with sound. Moving to Los Angeles in 2015, Andrew’s career focus shifted into audio post-production, landing a 6-months internship at Eleven that transpired to his current role as Assistant Mixer.

  • Lucky Post Edits “Caught On Snap” For A&W

    Oh snap! The holy grail of fatherhood — Cool Dad Status. “Caught On Snap” features phone-wielding kids who spark social media envy capturing their dad's bold charisma in this new ad for A&W, encouraging consumers to "Bring Home The Root Beer”

  • Equinox Debuts Short Film “LGBTQAlphabet: Six Letter Will Never Be Enough

    Equinox—the high performance lifestyle leader— unveiled “LGBTQAlphabet: Six Letters Will Never Be Enough,” a short film edited by Stacy Peterson from Cut+Run that expands the definition of “LGBTQA” into a full alphabet with 26 distinct opportunities to proudly communicate who you are and how you love. Conceived as a continuation of Equinox’s “Commit to Something” narrative, the work further explores the theme of identity addressed in the 2017 advertising campaign and reflects the incredible diversity of the LGBTQA community.

    Developed in close collaboration with The LGBT Community Center, director Jordan Bahat, choreographer Andrew Winghart and Wieden + Kennedy New York, the film will roll out across Equinox social channels throughout June in celebration of Pride Month and reflects Equinox’s ongoing commitment to the LGBTQA community. Woven into the piece are different voices, including friends of The Center, who, from “Ally” to “Ze | Zir” authentically share the words that most meaningfully define who they are as individuals in the LGBTQA community—and citizens of the world.

    The film, intended to evolve the definition of the term “LGBTQA” and inspire conversation, features a series of interpretive dance vignettes, each corresponding to a word associated with LGBTQA identity.

  • Merman Launches Branded Entertainment Division

    Merman Launches Branded Entertainment Division

    Merman dives deep into the advertising industry with the launch of a division focused on crafting entertaining, brand-supported content. The company, founded by Sharon Horgan, the co-creator and star of the multi-award winning comedy series “Catastrophe,” and the woman behind Sarah Jessica Parker’s “Divorce” on HBO and her award-winning producer partner Clelia Mountford, has opened offices in Los Angeles, London and New York and features a family of award-winning writers and directors.

    Merman is led by US-based Global Managing Partner, Kira Carstensen, who brings a wealth of advertising experience to this unique enterprise, which she and Horgan incubated, alongside Jeremy Rainbird -- an advertising & production industry veteran -- while Carstensen was at Pulse. The advertising division will work alongside and cross-pollinate its globally recognized and accoladed narrative film and television division run by Mountford, tapping the brain-trust and talent of founder Horgan, along with the likes of David Cross, Rob Delaney, Chris O’Dowd, Heather Graham, British comedian Morgana Robinson, and Jack McBrayer to name but a few, for projects with agencies and clients.

    The company’s directing talent features Academy Award-nominated documentary filmmaker Lucy Walker, rising Brazilian star Mariana Youssef, the widely respected MJ Delaney and one of the busiest comedy directors in the UK Peter Lydon. In the UK, Merman is led by EP/Partner Dan Dickenson, formerly of Partizan, and Business Development Director, Siobhan Murphy, who moved over from Moxie. In addition to Merman’s roster of talent, they will exclusively represent the directors signed to Superprime in the UK, including Martin Scorsese, Paul Thomas Anderson, Terence Malick, David Lachapelle and Damian ‘La La Land’ Chazelle.

    A majority woman owned and operated company, Merman is proud to have four female directors on its growing roster. Diversity of experience is also key to Merman’s talent offering, where multidisciplinary teams are united to develop and execute projects - from web series to short films and commercial campaigns - hand-in-hand with the brand stewards and creatives at agencies.

  • Bi-coastal Arcade Signs New Editor Graham Chisholm

    Bi-coastal Arcade Signs New Editor Graham Chisholm

    Bicoastal editorial company Arcade has welcomed creative Editor Graham Chisholm to their team. Chisholm brings a wealth of experience to Arcade and a unique perspective on the art of storytelling.

    Graham Chisholm’s vibrant career began in Montreal, Canada where he worked for three years before moving to Toronto to continue perfecting his craft. For over a decade, Chisholm nurtured strong relationships with countless advertising agencies and brands, including Gatorade, Land Rover, Budweiser, Ford, Chevrolet and The Toronto Raptors to name a few. He works closely with clients to create meaningful and effective campaigns, earning him several awards for his work including multiple Cannes Lions, Best in Show at the AICE Awards, Bessie’s, and the ADCC’s. Chisholm has become best known for his ability to tell compelling and persuasive stories, regardless of the brand or medium he’s working with.

    Chisholm is in the midst of working on a new project at Arcade for Adidas via ad agency 72andSunny. He had just completed his first Arcade project, a short film about “LA2024,” also via 72andSunny, promoting Los Angeles’ bid for the 2024 Olympic Games. The Arcade team is riding yet another wave of steadfast momentum this year, having just completed a music video for Kendrick Lamar entitled “Humble” and commercial campaigns for Chipotle, Southwest Airlines, Bud Light, AT&T, Ikea, Sonos, Northrop Grumman and more.

  • TwoPoint0 Editor/Co-Founder Anthony Marinelli’s “Marital Arts” at 2017 Cannes Film Festival

    Two years ago, TwoPoint0 Editor/Co-Founder, Anthony Marinelli made the trip to the Cannes Short Film Corner with his award-winning film, “Acoustic Space” (“Best Original Screenplay,” Richmond International Film Festival). This year, Marinelli, who writes, directs and edits most of his films, was accepted into the 2017 Cannes Film Festival for “Marital Arts,” a short film about the art of marriage (and cinema).

    Leading actors, Joseph Cassese and Amanda Greer made the trip to Cannes this time to represent the film, which has already screened in three other festivals, including a sold-out screening at the NYC Independent Film Festival.

    “I wanted to make a film that celebrates the two things I know most about: marriage (being married for almost 28 years) and classic cinema,” says Marinelli. “It’s extremely gratifying to create something personally enriching and see people enjoy it so much. It inspires me to keep doing more. It isn’t easy when you’re editing and running a company (alongside Wendy Rosen, my Executive Producer and business partner), but the pull to do this work is so strong, and my family is incredibly supportive. They know it’s something I have to do and, the bottom line is, ultimately, it makes me a better Editor.”

    To view the official “Martial Arts” trailer, go here: https://vimeo.com/177943425

  • Eleven Mixer Jeff Payne Contributed To Digiday Award-Winning Video Series "The Wolf" For HP

    Eleven’s Owner/Mixer Jeff Payne contributed to the Digiday Award-Winning campaign “The Wolf” for HP. HP won “Best in Show” and “Best Branded Content Series” at the 2017 Digiday Content Marketing Awards for the ground-breaking video series, “The Wolf,” starring Christian Slater.

     

  • M&C Saatchi LA Shines Spotlight on the San Diego Zoo’s New “Africa Rocks” Exhibit With Vibrant, Multiplatform Campaign

    Nearly two years after the historic groundbreaking ceremony for the largest expansion in its 101-year history, the San Diego Zoo Global launches the Conrad Prebys Africa Rocks exhibit. To introduce the expansive and diverse experience, dedicated to plant and animal species from six different African habitats, M&C Saatchi LA developed creative content for an integrated marketing campaign to engage people of all ages. The “Africa Rocks,” campaign will enjoy a multi-channel “tour,” complete with broadcast, posters, out of home, and social throughout the summer. 

    “The team was given an incredible creative opportunity with the exhibit’s name ‘Africa Rocks.’ We were inspired to illustrate the diversity of habitats & animals through familiar rock themes and iconography we all grew up with,” notes M&C Saatchi LA  Associate Creative Director/AD Ron Tapia. “By implementing a different style for each media and habitat, the “Rock” theme was consistent, but every piece of creative felt both fresh and a little familiar at the same time, appealing to the San Diego Zoo’s wide audience.”

    The vibrant design-driven campaign includes a :30 “Africa Rocks” Montage Anthem TV/web spot, six :15 spots, radio spots, as well as gig style posters and other out of home advertising. To produce the campaign, M&C Saatchi partnered with noted designer SCROJO (known for his work with Moby and The Red Hot Chili Peppers) for the gig style posters, which will be wild flyered in select locations, and with illustrator & digital Kyle Lambert (Stranger Things, Super 8) on the print media.  Award-winning production company Gentleman Scholar created the animated video campaign, described as “Bleacher Report meets MTV for the Animal Kingdom.”

    Each animal’s actions are previewed in the “Africa Rocks” spot; with hero animals presented within their own habitats in the :15s. This gave the Gentleman Scholar designers the opportunity for story depth leading to iconic “Africa Rocks” logo treatments. Bombastic music – from metal to 80’s synth, to sitars and record scratches - sonically transport viewers to various decades and genres in this rock tour of the animal kingdom.

  • Arcade Editors Jeff Ferruzzo & Paul Martinez Celebrate a Dual Win at the 2017 AICE Awards

    Arcade Editors Jeff Ferruzzo & Paul Martinez Celebrate a Dual Win at the 2017 AICE Awards

    Arcade Editors Jeff Ferruzzo and Paul Martinez celebrated dual victories at the 2017 AICE Awards, taking top prize in two distinguished categories. Jeff Ferruzzo edited Dick’s Sporting Goods’ “Fifth Ward Saints” campaign, which was honored in the “Docu-Style” category, while Paul Martinez edited Red Hot Chilli Peppers’ “Dark Necessities,” which was honored in the “Music Video” category.

    To view the AICE Award-winning work, go here:

    Dick’s Sporting Goods -- “Fifth Ward Saints”

    Red Hot Chilli Peppers – “Dark Necessities”

  • Bullitt’s Mouse McCoy Directs “Hot Lap” for BMW and Agency KBS

    In honor of the world’s fastest accelerator, BMW’s latest activation has start-up entrepreneurs pitch their game-changing ideas while hurtling around a track in “Hot Lap.” Featuring videos directed by Bullitt director Mouse McCoy, the “BMW Hot Lap Pitch” shows just where speed, precision, and smart ideas can lead: the fast track to fruition.

    Tapping McCoy’s unique intersection of experience in documentary, automotive and 360 projects, the “BMW Hot Lap Pitch” is a filmed live event, a brand-supported concept created by KBS, where participants, prepared to pitch their innovative ideas, were unexpectedly introduced to the pressure and intensity of the high speed pitch ride. Crafting a climate that worked both as an in person experience and one that would play out on screen, involved intensive planning and coordination with the agency and production teams. As the “BMW Hot Lap Pitch,” campaign reveals, the intersection of brand-supported entertainment aligns with innovation to support big ideas with the potential for huge effect.

    See the filmed pitches, including the winning idea, here: https://www.bmwusa.com/hot-lap-pitch.html