Etsy Studio, a place to inspire everyone to make, launches with a new campaign directed by Olivier Gondry and edited by Cut+Run’s Akiko Iwakawa. Like a Busby Berkley dance, the playfully animated work encourages people to move beyond swiping and liking, with ideas and resources to make whatever moves you. The launch campaign also embodies the Etsy Studio ethos – with a layered, highly collaborative creative process that brings these charming and inviting vignettes to life.
Hue&Cry has welcomed Sean McClintock as the company’s new Creative Director. The studio has received significant recognition lately for its award-winning “Power of a Box” campaign for humanitarian organization CARE, as well as a stop-motion title sequence for “Creativity,” which earned the studio a Pencil at the D&AD Awards in London.
“We are thrilled to bring Sean onto our team,” says Hue&Cry’s Magnus Hierta, who founded the creative studio three years ago in Richmond, Virginia. “He is an incredibly talented Creative Director and artist, a true heavy hitter. The recognition and accolades our studio has received lately for our work has enabled us to attract high caliber talent like Sean. We are so grateful that after three years, our hard work is really starting to be noticed. Diving right in, Sean has already been instrumental in pitching and landing a new Oreo project that we are in the midst of collaborating on now.”
A very well known and highly respected artist, Sean McClintock brings nearly 20 years of varied experience to his new role as Creative Director at Hue&Cry. Originally from Kansas, Sean is a graduate of the Art Institute of Colorado, where he initially studied painting and illustration, but then focused on graphic design. He began his career in San Francisco at an interactive, digital agency designing web sites and quickly became a Creative Director, developing workflows, on the forefront of the implementation of Flash 2.0, After Effects and eventually Cinema 4D. Sean shifted his focus from interactive to motion design, and moved to France, freelancing for U.S.-based companies. His return to New York several years later embarked him on a successful freelance career, which saw him collaborate at the best agencies and studios in the industry, including Buck, Psyop, Hornet, Imaginary Forces, Block & Tackle and Gretel, to name a few. http://www.seanmcclintock.tv
“I am truly so impressed by the team here at Hue&Cry,” concludes McClintock. “Everyone here is so talented and driven. What they’ve manage to build in such a short time is kind of amazing.”
Cut+Run’s sister company Jogger welcomes Yoko Lytle as Senior Producer. Lytle brings a wealth of experience to her role at the visual effects and finishing company, located within Cut+Run’s New York studio.
Lytle began her career working in London on independent features and in post-production. During that time, Lytle also worked for various production companies at the prestigious Cannes International Film Festival and became a member of BAFTA. She moved to New York in 2010 where she made the transition to short form production. As a freelance producer, Lytle produced high-end graphics and VFX for commercials as well as long form content for TV and features. She joins Jogger’s New York office at a time of growth for the new company, which collaborates on and contributes to many of Cut+Run’s projects.
"We are so happy to have Yoko on our team! Not only does she have great experience, but she also has a really exciting vision for our future,” says Cut+Run EP Lauren Hertzberg. “There is so much happening at Jogger and it was really important to us to find the right partner to help us continue to grow and expand the company.”
Nice Shoes Creative Studio was brought on to partner with the Toronto Raptors in crafting in-arena animation for the team’s 2017 playoff run, designed to electrify the crowd and energize the team. Led by Design Director Stefan Woronko, Nice Shoes animated close to 40 pieces and elements centered around the team’s rallying cry of “We The North,” which celebrates the Raptors’ identity as the NBA’s sole Canadian team.
Woronko started with the colors, elements and type that the Raptors had established as their visual identity, and worked to fill the frame with motion. The supplied plaid pattern was also explored, with the frame transitioning quickly through elements via a diamond on a 45-degree angle. Animations were created for every location in the arena with a screen, with designs adjusted to work within the different aspect ratios, all while maintaining a fast-paced frenzy.
The animations had to function with the live aspect of the game, as they would be played back and cut into key replay moments by the team’s onsite editors. From an audio perspective, Nice Shoes delivered pieces that were silent, but that had been designed with the rhythm of a high-stakes game in mind.
“We used temp audio, knowing that everything would have to work with any sports anthem or chants. You can’t work in a vacuum though, so I would go on Youtube and cut to fan chants,” added Woronko. “The chants are broken up into syllables, and we would time the elements to anticipate the cadence of the crowd. For example, ‘Let’s Go Raptors’ - the type, the ball, all the background elements - they all move in time with how the crowd would cheer.”
Editorial company Cut+Run and VFX sister company Jogger Studios have signed with SHORTLIST for West Coast Sales Representation. SHORTLIST was founded by Charlie McBrearty & Vanessa McLean with an experienced team dedicated to connecting talent to brands, including award-winning companies spanning editorial, visual effects, production, music, experiential/installation and VR.
NYC-based Nice Shoes is pleased to announce the opening of a Boston-based color suite with the talents of colorist Phil Choe. The launch continues a three-year long campaign of expansion for the 21-year old company, with successful launches in Chicago, Minneapolis, and most recently, Toronto. Choe’s color suite will be located at leading Boston editorial studio, Editbar, where Nice Shoes has had a successful remote partnership for the past year. Editbar recently expanded with a buildout of the third floor of their location, launching production company Sweet Rickey and constructing new studios for Choe as well as Sound Lounge Everywhere, making 33 Union Street a one-stop shop for any and all production needs.
Choe has brought his expert eye to a variety of commercial campaigns, music videos, branded content, and films during his career at Nice Shoes. Some of his recent projects include collaborations with TIME and VICE on a number of web documentaries, feature films Thank You For Your Service, Bad Rap, and Born Guilty, and campaigns for Johnsonville, Covergirl, Target, and Champion, as well as documentary Run Mama Run, which will be making it’s theatrical world premiere at the 2017 Tribeca Film Festival.
Choe’s studio has been built to the same standards as other Nice Shoes locations, including FilmLight’s Baselight, with everything installed, calibrated, and supported by the studio’s expert engineering team in New York. He’ll be available for collaborations with remote clients via the Boston studio, and clients will also continue to be able to book all of Nice Shoes artists from New York, Chicago, Minneapolis and Toronto out of Boston as well.
erik moe reunites with Skechers and agency Siltanen & Partners for a new campaign featuring golf greats Matt Kuchar, Russell Knox, Belen Mozo, Brooke Henderson and others, as they demonstrate how the right shoes positively impact life on the green – day or night. erik directs the preeminent athletes in a performance that may not come as naturally as golf: comedy. But with just the right touch, erik and Skechers find that sweet spot – or, spots that go beyond par for the course.
Mental Games: https://vimeo.com/205968188
Stability Test: https://vimeo.com/213535348
Like their ancestors on the British Isle of Jersey, every cow at Promised Land Dairy has a name. So begin the spots in the new campaign for Promised Land, edited by Lucky Post’s Logan Hefflefinger and directed by Greg Bell for agency Publicis. Blending writerly witticisms delivered in a droll British accent and charming, playful footage of Francine, Agatha, Roxy, Gladys, and Mildred, each commercial introduces viewers to the cows of Promised Land Dairy. Cows that - like us - are predisposed to can be “diva-ish,” gossip, love exercise, have dietary restrictions, and enjoy rocking out. All of these personalities are appreciated as these extraordinary cows also produce extraordinary milk.
Meet Agatha: https://www.youtube.com/watch?v=-WFHDphg9TU
Meet Gladys: https://www.youtube.com/watch?v=N-qp7-tVshE
Meet Roxy: https://www.youtube.com/watch?v=npdFM9u2Yd0
Meet Mildred: https://www.youtube.com/watch?v=zzv-48xYsi4
Bullitt’s Tim K directs the new AARP spot, via agency DDB NY, in which Danny Trejo honors caregivers as tougher than tough. As Trejo shaves with a rusty blade, tattoos exposed on his bare chest, he explains that the toughest guy in the world does the work of two – literally taking care of another human being at a time of need.
To launch the emergent FUTURECRAFT 4D, adidas Brand Design partnered with Miniac Films to create a film that harnesses the spirit of unyielding innovation and discovery in their quest to produce a hyper-personalized running shoe. With striking visuals that usher in a sense of rising from the confines of the imagination, “FUTURECRAFT,” is a cinematic and artful look at what feels like it should be impossible in the moment.
FUTURECRAFT 4D is a pioneering partnership between adidas and Carbon, a company working at the intersection of hardware, software, and molecular science. Together, they are upending traditional manufacturing with the ability to design and deliver a truly customized product made possible through the marriage of athletic research and 3D printing.
Part alchemy, part upheaval, Miniac – in close collaboration with adidas Brand Design – employed a reductive, layered approach to FUTURECRAFT; juxtaposing and counter-weighing images, sound, and language to describe this complex interweaving of humanity, science, art, design, technology and data.
To add sonic dimension to the project, Miniac tapped Grammy-nominated Junkie XL (Tom Holkenborg) known for his feature film compositions on Max Max Fury Road, Deadpool and Batman Vs. Superman (co-composed with Hans Zimmer). “Futurecraft” was edited by Eric Greenberg, produced by Rogers Marquess, and shot by Joshua James Richards.