Currently showing posts tagged M&C Saatchi LA

  • M&C Saatchi LA Promotes Long-Term Executives

    M&C Saatchi LA Promotes Long-Term Executives

    M&C Saatchi LA has promoted three of its key executives to senior positions to help run the agency. All three have been with M&C Saatchi for over 10 years. Ron Tapia takes on the role of Creative Director, and Mike Wilton and Rebecca McGough have each been promoted to Managing Director. The trio will sit on the Executive Leadership Board running the expanding set of companies in the LA group.

    Ron Tapia joined the agency in 2007 as an art director and has provided creative leadership and vision to the agency’s work over the past decade. He has helmed projects for such M&C Saatchi LA clients as VIZIO and BMW Motorrad. His recent work for the San Diego Zoo’s Africa Rocks exhibit was given a permanent home this year in the lithography collection of the Huntington Library.

    Rebecca McGough and Mike Wilton will take on the day-to-day running of the agency, working closely with Huw Griffith, CEO & Partner, Kate Bristow Chief, Strategy Officer & Partner, and Maria Smith, Executive Creative Director.

    Rebecca McGough started her career at the London office in 2007, moving to LA four years ago to run UGG Australia. Since then, McGough has led the team to grow and win many integrated pieces of business, including the Pacific Life AOR account. Mike Wilton also started at the London agency in 2007 and moved to the West Coast three years ago to spearhead Epson America and San Diego Zoo, two of the agency’s longest standing partnerships. From there, he has helped lead the agency to success on the BMW Motorrad and Fox Restaurant Concepts AOR pitches, among other key projects and accounts. 

  • M&C Saatchi LA Shines Spotlight on the San Diego Zoo’s New “Africa Rocks” Exhibit With Vibrant, Multiplatform Campaign

    Nearly two years after the historic groundbreaking ceremony for the largest expansion in its 101-year history, the San Diego Zoo Global launches the Conrad Prebys Africa Rocks exhibit. To introduce the expansive and diverse experience, dedicated to plant and animal species from six different African habitats, M&C Saatchi LA developed creative content for an integrated marketing campaign to engage people of all ages. The “Africa Rocks,” campaign will enjoy a multi-channel “tour,” complete with broadcast, posters, out of home, and social throughout the summer. 

    “The team was given an incredible creative opportunity with the exhibit’s name ‘Africa Rocks.’ We were inspired to illustrate the diversity of habitats & animals through familiar rock themes and iconography we all grew up with,” notes M&C Saatchi LA  Associate Creative Director/AD Ron Tapia. “By implementing a different style for each media and habitat, the “Rock” theme was consistent, but every piece of creative felt both fresh and a little familiar at the same time, appealing to the San Diego Zoo’s wide audience.”

    The vibrant design-driven campaign includes a :30 “Africa Rocks” Montage Anthem TV/web spot, six :15 spots, radio spots, as well as gig style posters and other out of home advertising. To produce the campaign, M&C Saatchi partnered with noted designer SCROJO (known for his work with Moby and The Red Hot Chili Peppers) for the gig style posters, which will be wild flyered in select locations, and with illustrator & digital Kyle Lambert (Stranger Things, Super 8) on the print media.  Award-winning production company Gentleman Scholar created the animated video campaign, described as “Bleacher Report meets MTV for the Animal Kingdom.”

    Each animal’s actions are previewed in the “Africa Rocks” spot; with hero animals presented within their own habitats in the :15s. This gave the Gentleman Scholar designers the opportunity for story depth leading to iconic “Africa Rocks” logo treatments. Bombastic music – from metal to 80’s synth, to sitars and record scratches - sonically transport viewers to various decades and genres in this rock tour of the animal kingdom.

  • Geoff Oki Named Creative Director At M&C Saatchi LA's Heavenspot

    Geoff Oki Named Creative Director At M&C Saatchi LA's Heavenspot

    Heavenspot, a part of M&C Saatchi LA, announces Geoff Oki as Creative Director of the Los Angeles based agency. Oki was tapped for the role after 3 years as ACD, where his leadership on Heavenspot’s work for award-winning clients like FX Networks, Netflix, Mattel, Disney, Warner Bros. Interactive Entertainment (Lego video games), and Twentieth Century Fox exemplified the type of inspired and integrated creativity required to connect with today’s digital consumers.  

    “Geoff is an outstanding creative leader who quickly earns the admiration of both clients and the Heavenspot team. His up-to-the-moment knowledge of how to leverage trends and technology in creative executions makes him an ideal CD for today’s advertising landscape,” adds M&C Saatchi LA Chief Executive Officer Huw Griffith.

    As Creative Director, Oki will lead Heavenspot’s creative vision for existing clients, as well as the agency’s continued growth into verticals beyond entertainment, including automotive and hospitality. He will also oversee the expansion of Heavenspot’s partnership with award-winning video production studio, Culprit Creative, named to Forbes’ 30 Under 30 in advertising in 2014.

     “It’s an incredible opportunity,” says Oki, “to have a group of clients who are always challenging themselves to try something new, and to lead a collaborative creative team with the talent and skill to consistently exceed all expectations. Every day, technology is presenting us with new formats and ways to connect, and I know that Heavenspot will be able to make the most of each one of them.”

  • M&C Saatchi LA Named Agency Of Record For Pacific Life Insurance Company

    M&C Saatchi LA Named Agency Of Record For Pacific Life Insurance Company

    After a competitive review, Pacific Life Insurance Company has named M&C Saatchi LA Creative Agency of Record. M&C Saatchi LA will be responsible for consumer brand advertising creative and digital media for the Southern California-based company, a trusted U.S. provider of life insurance and retirement solutions for more than 145 years.

     “We are thrilled to have found a highly strategic creative partner in M&C Saatchi LA and look forward to producing great work together,” said Tennyson Oyler, Vice President of brand management and public affairs for Pacific Life.

     “Like the symbolic humpback whale, Pacific Life is known for its exemplary strength, performance, and protection,” commented M&C Saatchi LA CEO & Partner Huw Griffith. “We are honored to be working together to build on the incredibly high awareness levels the brand has achieved, to strengthen consumers’ emotional ties to Pacific Life, and to help tell the unique story of the company’s values and offerings.”

    The first major priority for the partnership will be the creation of a new corporate brand awareness campaign launching in the summer. 

  • Maria Smith Named Executive Creative Director at M&C Saatchi LA

    M&C Saatchi LA is thrilled to announce that Maria Smith has been named Executive Creative Director. Smith has been a Creative Director, ACD, and Copywriter for 12 years, nearly ten of which have been spent with M&C Saatchi LA. At the agency she has demonstrated her expertise in leading creative teams and giving brands a unique creative voice – honest, compelling, and relevant - including award-winning campaigns for the San Diego Zoo and Epson. As ECD, Smith will lead M&C Saatchi LA’s creative team and initiatives. She will also work closely with founders Huw Griffith and Kate Bristow to direct the agency’s creative voice and output.

    (Kate Bristow, Maria Smith, Huw Griffith)

    “It’s an incredibly exciting time to be stepping into this role,” notes Smith. “We’re living through a really interesting moment right now. We’re in the middle of an election cycle unlike any other. The world is changing. And advertising is changing. A lot of people see a future that’s full of challenges, but I also see it as full of opportunity. I’m looking forward to being at the forefront of that charge as ECD, and working alongside a passionate and talented team that’s committed to taking M&C Saatchi to the next level.”

  • Heavenspot, Part of M&C Saatchi SHARE, Named Digital Agency for FOX Restaurant Concepts

    Heavenspot, Part of M&C Saatchi SHARE, Named Digital Agency for FOX Restaurant Concepts

    Heavenspot has become the digital agency of record for Fox Restaurant Concepts, managing creative, strategy and digital implementation across 15 of their unique concepts. Fox Restaurant Concepts (FRC), led by entrepreneur Sam Fox, is one of the country’s most innovative restaurant groups with 15 concepts and over 50 locations including brands like True Food Kitchen, Culinary Dropout, Flower Child, North Italia and Blanco. 

    Heavenspot, part of M&C Saatchi SHARE, will be responsible for all communications in the digital space, including CRM, social, influencer outreach and all other forms of creative.

  • M&C Saatchi LA Designs Breakthrough App for Sacramento Kings + Golden 1 Center

    M&C Saatchi LA is proud to announce the release of the Sacramento Kings + Golden 1 Center App. The app, launched to coincide with the opening of the new high-tech arena, delivers users with a hyper-personalized experience, with on-demand information connected to their visit as well as access to an advanced display of visual data, exclusive video angles, and all the must-haves for a modern sports team app.


    The Sacramento Kings + Golden 1 Center App was a big endeavor. One of these challenges was to find a solution as to how best to combine two unique feature sets: one to support Kings stats and game information and the other was to support the arena amenities and events unique to Golden 1 Center. To solve this, the M&C Saatchi LA team, including creative social and digital experts Heavenspot who became part of the agency in 2015, designed two unique skins and menus that would serve the content most relevant to that user, while still allowing users to easily switch between the two feature sets based on their needs.

  • BMW Motorrad USA Names M&C Saatchi LA Creative Agency of Record

    BMW Motorrad USA today announced that M&C Saatchi LA has been named its creative agency of record, following a competitive review. According to M&C Saatchi Partner and CEO Huw Griffith says, “BMW Motorrad engages people who are adventurous and passionate about the style and quality engineering that are signatures of BMW.”  Both companies are ecstatic about the collaboration, as it will increase overall visibility and appreciation of BMW’s iconic brand.

    The agency will work closely with BMW Motorrad USA’s marketing team to provide strategic recommendations, creative development, and implementation of digital, print and social media initiatives to drive brand awareness of the entire range of BMW motorcycle models. “Our selection of M&C Saatchi was based upon their award-winning work on behalf of some of the world’s most recognizable brands, their understanding of the motorcycling community, and their commitment to engage the community in innovative ways,” commented Sarah Schilke, National Marketing Manager, BMW Motorrad USA. 

  • M&C Saatchi Celebrates The Ford Theatres: LA’s Freshest Stage

    M&C Saatchi LA is proud to have developed and produced a multi-platform campaign for the grand re-opening of one of Los Angeles’ most beloved artistic centers: the Ford Theatres. The campaign shines a spotlight on how the Ford Theatres brings people together for transformative arts experiences that inspire, empower and ignite cultural exchange.

    “Working on this project has made us so proud to be a part of LA’s creative community. Our city is home to such an interesting mix of talented and passionate artists, and we are so lucky to have a place like the Ford Theatres, where their creative expression is nurtured and celebrated,” says M&C Saatchi LA Creative Director Maria Smith.

    A series of short documentary films explore the diverse programing, from music to spoken word, with intimate views on the creative process taken to bring artistic works to the stage. The films feature TAIKOPROJECT + Quetzal, Flypoet and the Pacific Opera Project. A second series of films was created from a number of pop-up performances that were planned and captured around Los Angeles. Those films feature The Filharmonic, Vaud & The Villains and Versa-Style Dance Company. Other elements in the campaign include Instagram influencer take-overs, pole banners and billboards, collateral, digital display, radio and social content.

    View the work here:

    POP:  https://vimeo.com/176483906
    Vaud: https://vimeo.com/176484011
    Flypoet: https://vimeo.com/176484626
    Taiko: https://vimeo.com/176484628
    Versa: https://vimeo.com/176484379
    Filharmonic: https://vimeo.com/176484378
    Short version Vaud: https://vimeo.com/176486371
    Short version POP: https://vimeo.com/176484627
  • Hong Kong Tourism Board Names M&C Saatchi SHARE U.S. Social Agency of Record For Asia’s World City

    M&C Saatchi SHARE, part of M&C Saatchi LA, has been named U.S. social agency of record for the Hong Kong Tourism Board. The agency will employ experiential marketing through social and digital, today’s travel journal, to excite people about visiting this dynamic metropolis, known as Asia’s World City.

    “People travel to experience their cultural passions in new and different ways,” explains Huw Griffith, CEO, M&C Saatchi LA. “We are pleased to work with one of the world’s premier and iconic destinations. The deep travel experience of M&C Saatchi SHARE and world-class sophistication of Hong Kong certainly make an ideal combination. Incredible cuisine, enduring historic culture, surprising natural beauty and a sleepless city are all right there. To say we are excited about this partnership would be the understatement of the year.” 

    “We also look forward to a very productive partnership with the talented team at M&C Saatchi SHARE,” echoed Bill Flora, Director USA for the Hong Kong Tourism Board. “We are very impressed with their insights into our business and the smart and highly strategic ideas they are developing.”

  • The Global Gift Foundation To Honor Heavenspot President Kathryn Schotthoefer At The Organization’s Women’s Empowerment Luncheon

    Heavenspot President Kathryn Schotthoefer will receive the Global Gift “Philanthropreneur” Award at the Global Gift Foundation’s Women’s Empowerment luncheon. GGF USA’s Philanthropreneur Award recognizes individuals who bring an entrepreneurial approach to philanthropy by effecting positive changes in the world, alleviating suffering and investing in the future.  Schotthoefer is being recognized for her work in social justice and human rights, particularly with Syrian refugees, an experience which she wrote about here. A percentage of the proceeds from the May 7th event will go towards the development of a scholarship program for young women in under-resourced areas.   

    As Heavenspot’s President, Kathryn is responsible for unifying and leading the company’s strong strategic, creative, and technical units to offer the innovative campaigns that have earned Heavenspot, part of M&C Saatchi LA, a reputation as an industry leader across the digital landscape, creating campaigns and experiences for cutting-edge brands in entertainment, media and technology. Kathryn also serves on the Board of Atlanta-based Atomized, an omnichannel campaign management SaaS platform.
    She went to Greece in December of 2015 to volunteer with humanitarian efforts in Lesvos, as a part of ongoing work to support victims of war and terror throughout the Middle East. In addition to the refugee work and other social justice and human rights efforts in the US and globally, Kathryn serves on the board of advisors to Plus1, a nonprofit organization that allows touring musicians and bands to connect more deeply with their fans through advocacy.

  • M&C Saatchi LA Helps San Diego Zoo Global Highlight The Plight of the Northern White Rhino

    Last year, Nola - the San Diego Zoo Safari Park’s northern white rhino - passed away leaving only three on the planet. Conservation is the heart of the San Diego Zoo Global, and the organization wanted to honor this loss and inspire change. To translate sadness into determination and hope.

    Through a brutally simple execution, M&C Saatchi LA has brought to life the plight of the northern white rhino, with an EKG marked by three diminishing rhino horns.

    This great species has been decimated by humankind’s exploitation of endangered animals. We can end this senseless loss by heeding a call for life-affirming action. Together we can #endextinction. Find out more at endextinction.org.

    Thank you for considering the work and the message.

  • M&C Saatchi LA- Inspiring a sense of discovery with the University of Sydney

    For the past three years, M&C Saatchi LA has partnered with the United States Studies Centre at the University of Sydney to bring in students from Australia to experience what it is like to work in an agency setting. Students from the University of Sydney Business School and the University of Western Australia’s Business School are eligible for the nine-week placement program.

    In conjunction with UCLA Extension, M&C Saatchi LA is hosting three students for an immersive study abroad and internship program. During the program, for which students receive academic credits, a USSC academic advisor provides coursework and academic support. M&C Saatchi LA takes the selected candidates through life at the agency, introducing them to real world projects and programs developed by the agency on behalf of clients.

    The LA Placement Program offers business undergraduates the opportunity to study, work and live in one of the most dynamic cities in the world. Designed for aspiring business leaders, the program offers a head start to a career, by combining study in American business and leadership skills, with a professional placement.

    “Feedback from past interns has been extremely positive, and some of the past interns have now started a career in advertising, thanks to the experience they had with M&C Saatchi LA,” comments Erickson Ilog, M&C Saatchi LA‚Ä®EVP - Director of Finance and Operations.

  • Epson Inspires Photographers To "Print Your Legacy" In Ongoing Campaign Via M&C Saatchi LA

    The “Print Your Legacy” campaign from Epson is a striking reminder of the power of the printed image as an indelible moment to be captured and preserved. Developed by M&C Saatchi, the multiplatform campaign underscores this importance through the words and images of some of the world’s most renowned photographers. Watch the latest films in the series and the campaign’s Power of Print montage, here:

    Amy Toensing: https://www.youtube.com/watch?v=iiRnh905i9w
    Stephen Wilkes: https://www.youtube.com/watch?v=cOSZONfJCS4
    The Power of Print: https://www.youtube.com/watch?v=us8YirAQGWc

    Video and photographic content is being run across Epson’s social media channels and showcased at Epson.com/printyourlegacy. The accompanying print campaign is featuring in specialist professional photography titles such as Digital Photo Pro and Shutterbug. Throughout the year, photographers, including Steve McCurry and Tim Tadder, are guest curating Epson’s Instagram feed extending the reach of the campaign to the very important digital photography community.

    To shoot “Print Your Legacy,” Epson partnered with photographer Tim Mantoani.  In the photographic community, Mantoani is widely known and respected for his Behind Photographs series, which made him the ideal creative collaborator for this campaign. Over the course of four days, a selection of legendary photographers, including Mark Seliger who famously portrayed the likes of Kurt Cobain and Lenny Kravitz, and Steve McCurry, the artist behind the powerful National Geographic story “Afghan Girl,” were photographed and filmed at New York’s storied Bathhouse Studios. The footage was then edited into a series of shorter form social content videos as well as longer form filmed portraits of the photographers. Each film delves into a variety of subjects ranging from their inspiration, how they got into photography, their favorite pieces of work, through to the power of the print.

    As M&C Saatchi Creative Director Maria Smith explains, “Every day, we're flooded with images that we either click, or swipe, or scroll. They're here and then they're gone. And something important gets lost in that interaction. A printed image is a powerful thing. It forces you to slow down and step closer. It asks you to commit. There's never been a better time than now, when so many are taking photos and so few are printing them, for a campaign that reminds us how powerful a printed image can be.”

    Visit M&C Saatchi LA: www.mcsaatchi-la.com

  • Visit West Hollywood Is Proud To Stand Out With New Annual Travel Guide Via M&C Saatchi LA

    In collaboration with client Visit West Hollywood, M&C Saatchi LA developed and designed an annual travel guide that embodies the area's 1.9 miles of creativity, energy and style in the heart of LA.  The guide, now available in print and digital editions, builds on M&C Saatchi LA's bold "Go WeHo" brand campaign for Visit West Hollywood, which launched across channels last year.
    West Hollywood is at the cultural and geographical heart of metropolitan Los Angeles -- a walkable neighborhood featuring compelling art and culture, world-class hotels, and a vibrant nightlife. Last year's "Go WeHo" campaign by M&C Saatchi LA was inspired by West Hollywood as a place that is proud to stand out, as demonstrated by its nonconformist culture, entertainment and design.

    "With the Go WeHo campaign, we wanted to celebrate the vibrancy and spirit of West Hollywood and welcome everyone to discover the allure of this iconic and legendary place," notes Maria Smith, Creative Director, M&C Saatchi LA.

    This campaign reaches across a variety channels and touch-points, from digital and social, to collectable swag, and print. The campaign's banners, billboards and posters invite people with statements that embody the flavor of West Hollywood including: Go Proud. Go Loud. Go WeHo. and Go Fierce. Go Fabulous. Go WeHo. Request your guide here.

    Visit M&C Saatchi LA: www.mcsaatchi-la.com

  • Heavenspot, Part of M&C Saatchi LA, Wins Adobe Creative Jam

    Creative Director Eric Lamb and Designer Alan Klug were awarded the People’s Choice Award at the 2015 Adobe Creative Jam, a 3-hour design showdown presented by Adobe. Tournament participants had just over two hours to create a design piece informed by the brief “To Live and _____ in LA” before taking the stage to share their creations.

    Team Heavenspot won with 72% of the vote with a street-style interpretation that flipped the vantage point on the brief to embody “To Have Lived & Died In LA” featuring Tupac and Notorious B.I.G. According to Executive Creative Director Chevon Hicks, “There is nothing more quintessentially Los Angeles then the 90’s Hip Hop battle between Tupac and Biggie, and it provided a strong stylistic direction. It was a rapid fire, creatively charged event and we are honored to be recognized by our design peers.”

    Fellow M&C Saatchi team Art Director Sam Ashcraft and Designer Victor Bernedo also took part in the Jam, and cited their inspiration as the diversity inherent in the streets of the city. “Our approach was the idea of things people do with their lives based on the diverse cultural upbringing they had as an LA native or resident,” explains Bernedo. “We wanted to visually represent each verb with a simple graphic. Some people join gangs. Some get hammered and eat tacos at 2am and some enjoy the ocean.”

    Visit M&C Saatchi LA: www.mcsaatchi-la.com

  • M&C Saatchi LA Launches Fighting Fitness Brand Gloveworx USA

    M&C Saatchi LA has partnered with Leyon Azubuike & Nick Henry to launch <<Gloveworx USA>>, Santa Monica, a place for people to get Fighting Fit. Working closely with the founders on the complete experience since 2014, M&C Saatchi LA built a comprehensive brand identity, apparel, and interior design elements for the Gloveworx brick & mortar location. M&C Saatchi LA's R&D team is designing a proprietary boxing based wearable technology to set this fitness studio apart; providing customers the ability to measure how well they are doing in real-time and receive tips for improvement on-site from the Gloveworx coaches.

    “Holistic design is paramount and starting from scratch with Gloveworx allowed us to apply design thinking and integrated technology to every consumer touch-point,” notes M&C Saatchi LA ACD Ron Tapia. “From interior design to the signage, from the website to the collateral, from the social channels to the content posts, and from the apparel to the equipment. Literally everything. And that’s why it works seamlessly and feels so incredibly unique.”

    Leyon Azubuike, a former US Nationals heavyweight competitor, defines Gloveworx as boxing training with strength and conditioning in an enthusiastic team atmosphere. M&C Saatchi LA's approach to defining the brand was informed by an emphasis on empathetic, approachable, confident and motivational, rather than aggressive.

    "I originally launched a small boxing studio called Azubuike Boxing Academy,” explains Azubuike. “As a mom and pop shop, I quickly realized I was reaching the ceiling on expansion. With a larger business viewpoint, I partnered with Nick Henry and M&C Saatchi LA to redefine and grow the brand. They have steered the creative vision of the branding, advertising, and social, and I couldn't be happier. I look forward to a lifelong partnership with M&C Saatchi LA."

    “Agencies dream about partnerships like this. Not only do we have a genuine seat at the table, and skin in the game, but we get to keep the team extra fit, too,” concludes Huw Griffith, CEO and Partner of M&C Saatchi LA.

    Visit M&C Saatchi LA: www.mcsaatchi-la.com

  • M&C Saatchi LA Continues Digital Expansion With Director of Creative Technology John Leung

    M&C Saatchi LA announced today that John Leung has joined the agency as Director of Creative Technology. The addition of Leung is part of the agency’s strategic alignment of creativity and technology to push frontiers on behalf of clients. Earlier this summer, M&C Saatchi LA added digital marketing agency Heavenspot to SHARE, the agency’s social creative division. The agency also recently added Jamie Ortega as Digital Account Director to meet growing client demand.

    “We are designing, developing and building larger digital and social ecosystems for our clients more than ever. Combining John’s talent and experience with that of the Heavenspot team will make our offering truly formidable,” commented Huw Griffith, CEO of M&C Saatchi LA.  

    Leung is an eight-year veteran of the advertising industry whose portfolio includes complex digital builds for such renowned brands such as CBS, DIRECTV, Panasonic, Volkswagen USA and Whole Foods. A former Associate Director of Technology at Deutsch, Leung’s advertising experience translates into engaging integrated concepts that deliver brand messaging.

    With a professional background as a developer, and an expansive knowledge of a wide range of technologies, Leung is known for producing creative solutions for complex problems. Approaching projects in an integrated fashion has been a part of Leung’s approach since his industry start.

    “I love peeling back layers, and optimizing the way in which solutions are architected and delivered with brand mission and voice,” comments Leung. “Ultimately, I strive to embody what M&C Saatchi so aptly calls ‘Brutal Simplicity of Thought.’ I am excited to be a part of an organization that has that philosophy as part of everything it produces.”

    Leung will work closely with all of the departments and entities that are an integrated part of the M&C Saatchi LA. Among them are SHARE, which uses digital and social to build successful brands and create engaging relationships; and Heavenspot, a socially powered digital creative agency for brands, networks and entertainment.

    VIsit: M&C Saatchi LA: www.mcsaatchi-la.com