HAPPENINGS

Currently showing posts tagged Lucky 21

  • Lucky 21 Signs Director Andrew Ryan Shepherd

    Lucky 21 Signs Director Andrew Ryan Shepherd

    Production company Lucky 21 has expanded its roster with the addition of director Andrew Ryan Shepherd. Shepherd has tailored his career to making a positive impact in the lives of others and for brands. Always with an eye to artfully-designed narratives and an emotional and honest thread that runs through his work, Andrew Shepherd has directed stories for brands Famous Footwear, Sub-Zero Wolf, Target and Raleys.

    Shepherd began his career as a still photographer, transitioning to motion storytelling as a DP and then director.  Always looking for authentic ways to highlight the dignity of the human spirit, Andrew Shepherd enjoys connecting the process of filmmaking to the process of life. He has worked independently with agencies and brands for the last decade, and the signing with Lucky 21 is his first national representation.

  • Brandon Tapp Named Executive Producer for Production Company Lucky 21

    Brandon Tapp Named Executive Producer for Production Company Lucky 21

    Production company Lucky 21 announces the addition of Executive Producer Brandon Tapp. Tapp will be based out of Camp Lucky, Lucky 21’s new Austin office.

    Tapp has a deep history and multifaceted experience in film and entertainment, starting as a student of cinema while at the University of Texas. Tapp spent his early years in Los Angeles touring as a drummer for an indie-rock band before transitioning back into film working on features “The Return” and “Infamous” as well as television series “Friday Night Lights” and A&E’s “Rollergirls.”

    Delving into commercial production, Tapp found a passion in short-form and worked his way up from Production Assistant to PM and Line Producer, accumulating a thorough understanding of the production process. Over the years, he has produced spots for brands GMC, AT&T, Walmart, 7-Eleven, McDonald's, Blue Cross Blue Shield, RAM Trucks, and Valero. In addition to live action, Tapp simultaneously produces for music houses and performs/co-produces musical compositions for national commercial spots including Google, John Deere, Tide, Toyota, Southwest Airlines and Nissan.

    Tapp’s knowledge runs the gamut and his trusted stewardship of long and short form narrative work made him the right fit to be at the helm of Lucky 21’s Austin expansion.

    Featuring six bungalows, Camp Lucky was inspired by the original 1930’s residences flanking Austin’s iconic South Congress neighborhood. Originally created to foster a thriving work environment and strong community, this spirit is re-ignited in Camp Lucky -- a creative community of storytellers, artists, filmmakers, and the headquarters for Lucky 21’s Austin office.

  • Lucky 21 Director Norry Niven Films Woman-Powered Famous Footwear Ad For The Richards Group

    The new spot for Famous Footwear, directed by Norry Niven for The Richards Group, is an empowering and poetic call to #stepforward. In the piece, women of different backgrounds move confidently towards the camera, their words aimed to challenge a better future with that first step. Brand Creative Group Head, Chris Smith explains, “The ‘Step Forward’ idea isn’t just about the shoes; it’s about what you’ll be inspired to accomplish in them. So this spot needed to feel epic and anthemic, but also personal and intimate.”

    The project, Niven’s first via Lucky 21, harnessed the director’s talent for blending style and impact. The award-winning director relates that a number of the actors were moved to tears, “by masterful writing and poetry of the call to action.” The commercial is part of an integrated campaign that will run across broadcast, digital video and display, streaming audio, and social media and will be a fixture of new in-store signage.

  • Director Robb Bindler Captures The Essence Of Wild Turkey With Matthew McConaughey

    In the brand documentary directed by Robb Bindler, Matthew McConaughey reveals his deep-seated curiosity and unfiltered immersion into the people and process that cultivate the iconic American bourbon Wild Turkey. Filmed in and around the Wild Turkey distillery in magnificent Lawrenceburg, Kentucky, through intimate views and candid conversations, the documentary captures McConaughey’s exploration of the brand as its new Creative Director and the sum of unique elements and bold flavor that are fundamental to Wild Turkey.

  • Lucky 21's Chad Ostrom Directs New Spot For The Home Depot

    “So Advanced” reveals how life’s joys can lead to unexpected messes, and the lab tested and life tested paint that handle it. Director Chad Ostrom’s new spot for The Home Depot and Glidden via The Richards Group highlights the beauty in everyday moments and the comfort in making a house a home – one that is colorful in all ways, and better for it.

    As Ostrom’s first production with Lucky 21, EP/Partner John Gilliland notes, “Chad's experience working intimately with brands made this production seamless. We are thrilled with the vision he brought to the project.”

  • 'Tattoo You' Shows Some Scars Don’t Fade Away: Short Film Currently Touring Film Festivals

    Thought-provoking short film Tattoo You, written/produced by Lisa Kenner Grissom and directed by Robb (S.R.) Bindler, has been reaching festival audiences around the country, and is screening at the Palm Springs International Festival of Short Films. Based on the National 10-Minute Play, Award-winner at The Kennedy Center American College Theater Festival, Tattoo You tells the story of two women from the same town who re-connect in the bathroom at their 20th high school reunion. The film’s creative team is comprised of entertainment industry and non-profit professionals who share the belief that we can create meaningful change through the healing power of storytelling. Widening audiences, the play was translated into a movie to generate more exposure about the long lasting impact of bullying, whether physical or psychological.

     “Tattoo You is a story about how the past sometimes shows up in the present, threatening the future,” explains director Robb Bindler. “My challenge, as a filmmaker, was to show bullying in a visceral way as Lisa’s script has done so spectacularly with words. In doing so, our hope is that the movie challenges people to consider and to be accountable for their own actions.”

  • Director Chad Ostrom Joins Lucky 21

    Lucky 21 welcomes Director Chad Ostrom to its growing roster, which includes Tom Ryan, Rob Pritts and Robb Bindler. Working for over a decade with fashion and lifestyle brands, Chad Ostrom is a visual storyteller who’s directed for agencies JWT, Laird + Partners, Roberts and Langer DDB, Saatchi & Saatchi, and brands Dior, Kanon Vodka, Perry Ellis, and Rembrandt.

    “Lucky 21’s mantra ‘We Freaking Love What We Do’ is really the best explanation of our connection point,” Chad explains. “Their commitment to the creative and their clients are equal. They won’t blow over in a storm to uphold that. It’s meaningful to be surrounded by people who share this same drive, matched with principle and experience that I know will support me at each level.”

    Growing up in Kansas, Chad’s interest in directing was sparked while spending hours roaming the 49-cent rental video store. As much as he loved watching movies, the power of a cover image and a logline that piqued interest is what he found arresting. It was to foreshadow a future career in advertising. He earned a BA in Film, but ultimately found his path working with writer/director Kevin Willmott and director Douglas Keeve. From there, he went on to direct and produce branded content and commercial projects, seeking to infuse each with sense of unique, authentic beauty and the intensity of place.

    Find out more about Chad and view his reel at www.lucky21.us

  • Lucky 21’s Rob Pritts Directs Launch Spot For Centrum Vitamints Via Leo Burnett

    Agency Leo Burnett tapped Lucky 21’s Rob Pritts to direct the refreshing introduction of Centrum’s new Vitamints. In the spot, a husband is surprised by the burst of winter ushered forth with the twist of the Centrum cap of Vitamints. His wife, also covered in a fine dusting of snow, replies to his discovery with an air of knowing appreciation.

    Casting was a balance of hair and performance; with actors – especially the husband – who could be coated with winter white and react to the surprise without being overly wacky.

    “We all agreed that the tone should be more curious calm than over the top. There had to be a layer of real to the surreal premise,” explains director Rob Pritts. “Most of the spot is without dialogue, so expression is everything.”

    Visit Lucky21: www.lucky21.us