The Super Bowl 2017 campaign climate was filled with celebration as Arcade, Cut+Run, Eleven and Timber revel in their wide-spread contributions. The four studios enjoyed one of their greatest years to date with numerous spots each, attracting a plethora of buzz from various media outlets and online platforms. The companies anticipate more traction and reaction in the near future as the spots take a life of their own online, with plans for continued growth and overall presence in the years ahead.
The team of editors at Arcade contributed their talents to 10 Super Bowl 2017 commercial campaigns this year, including Aflac, Buick, Busch, H&R Block, Snickers, Synovus, Tide and T-Mobile. Cut+Run’s editors contributed to 2 pre-game spots for Heinz & Taco Bell and 1 game spot for It’s a 10, while the team of mixers and sound designers at Eleven contributed to a total of 7 spots for API, Buick, H&R Block, SoCal Honda, T-Mobile and Wix. Timber’s team contributed their VFX/postproduction talents to 8 spots including commercials for Buick, H&R Block, Snickers, Synovus, and multiple spots for T-Mobile.