The Bigger Picture is a new company launched by Tracy Mays with an ethos to match its namesake. The company embodies a streamlined, producer-centric model, where strategic thinking and multi-versed talent service every aspect of a brand or agency's integrated production needs. The Bigger Picture’s network includes a director roster that spans many genres and styles including John Singleton, Lenny Dorfman, Amir Mokri, Bruno Ilgoti and Ryan Travis.
Tracy Mays blends a depth of production expertise with a passion for creating community. She has worked in‑house at some of the top commercial production companies in the business, including MJZ, Smuggler, Anonymous and The Sweet Shop, where she was EP, and was a founder and owner of @LArge Productions before launching The Bigger Picture. Mays serves as a member of the AICP/West board as part of her commitment to the industry as a whole.
The Bigger Picture’s network includes creatives of many stripes including directors with a keen eye for concept development who work on projects for all screens and move fluidly between branded content and commercials to television series, features, fashion editorial, and music videos. Among them, award-winning director John Singleton (Snowfall, Billions, American Crime Story) lends his astute perspective and narrative acumen to advertising projects. Also part of the creator team, Lenny Dorfman is known as one of the most versatile and well-rounded emotional storytellers in the commercial business. Rounding out the roster are Bruno Ilgoti, whose fashion-driven music videos and campaigns has received over a billion views collectively, and, along with Ryan Travis, known for uniting high profile brands and compelling narratives with tie ins to some of the world’s leading entertainment offerings.
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