Award-winning Advertainment studio BARK BARK, with offices in Atlanta, New York, and Los Angeles, is expanding its marketing content support of Film, TV and Streaming productions shooting in Georgia. Central to this expansion is the addition of Betsy Powell, BARK BARK’s new VP of Client Partnerships, Theatrical.
“I’m thrilled to join such a talented and professional team and excited to bring my experience in theatrical marketing to Atlanta,” notes Powell. “According to FilmLA, Georgia was home to more of the top 100 grossing films of 2016 than any other location. With 320 film and TV productions, generating $9.5 billion in economic impact just this past year, I’m excited to be a part of what happens next in Georgia.“
Following time in NYC working for the likes of HBO and Lifetime, Powell spent most of her career in Los Angeles, working for creative agencies, broadcast networks, movie trailer and feature film marketing companies on projects for every genre and scope. Among them, Aspect Ratio, New Wave Entertainment, Twentieth Century Fox, Buena Vista Pictures Marketing, and Warner Bros in-house theatrical agency. Powell’s experience meets a perfect match in BARK BARK, the first company of its kind in Atlanta, which has been crafting award-winning marketing content on every platform via its trio of offices in the country’s leading entertainment cities. Branded content, movie trailers, TV campaigns, Snapchat, teasers, BTS, VR-360, brand connections, and marketing content of every shape and size comprise BARK BARK’s support for the film, TV and advertising industry worldwide.
Brian Tolleson, President of the company and a champion of the industry locally and at large, explains. “I’m consistently impressed with Georgia. The State is wisely supporting the entertainment industry, consistently maintaining a small-business friendly economy, and keeping non-discrimination as a core value. Investing more here was kind of a no-brainer.”
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