The newly-released Ford EcoSport commercial features Groot from Marvel Studios’ upcoming feature Guardians of the Galaxy Vol. 2 in the starring role of a wild ride in “Be the Guardian of Your Galaxy.” Directed by Bullitt director Peyton Reed for agency GTB, the spot centers on a young woman who receives a gift of a Groot figure from her boyfriend, launching a fantasy in which she and Groot – animated by Method Studios - escape enemies in a high-speed chase thanks to Groot’s advice and the Ford EcoSport…before being launched back into reality.
According to director Reed, “The biggest challenge of the project was balancing the action and effects with the comedy. Tone is crucial in a spot like this, especially when taking a character like Baby Groot out of the context of ‘Guardians’ and putting him into our world. I’ve always gravitated toward kinetic, visual comedy in my film work. More recently, with the Marvel Studios’ ‘Ant-Man’ movies, I’ve been able to work on a much bigger canvas with extensive visual effects. The Ford spot was a perfect fit.”
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