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  • Nice Shoes Brings Color To Boston With Phil Choe

    Nice Shoes Brings Color To Boston With Phil Choe

    NYC-based Nice Shoes is pleased to announce the opening of a Boston-based color suite with the talents of colorist Phil Choe. The launch continues a three-year long campaign of expansion for the 21-year old company, with successful launches in Chicago, Minneapolis, and most recently, Toronto. Choe’s color suite will be located at leading Boston editorial studio, Editbar, where Nice Shoes has had a successful remote partnership for the past year. Editbar recently expanded with a buildout of the third floor of their location, launching production company Sweet Rickey and constructing new studios for Choe as well as Sound Lounge Everywhere, making 33 Union Street a one-stop shop for any and all production needs.

    Choe has brought his expert eye to a variety of commercial campaigns, music videos, branded content, and films during his career at Nice Shoes. Some of his recent projects include collaborations with TIME and VICE on a number of web documentaries, feature films Thank You For Your Service, Bad Rap, and Born Guilty, and campaigns for Johnsonville, Covergirl, Target, and Champion, as well as documentary Run Mama Run, which will be making it’s theatrical world premiere at the 2017 Tribeca Film Festival. 

    Choe’s studio has been built to the same standards as other Nice Shoes locations, including FilmLight’s Baselight, with everything installed, calibrated, and supported by the studio’s expert engineering team in New York. He’ll be available for collaborations with remote clients via the Boston studio, and clients will also continue to be able to book all of Nice Shoes artists from New York, Chicago, Minneapolis and Toronto out of Boston as well.