Like their ancestors on the British Isle of Jersey, every cow at Promised Land Dairy has a name. So begin the spots in the new campaign for Promised Land, edited by Lucky Post’s Logan Hefflefinger and directed by Greg Bell for agency Publicis. Blending writerly witticisms delivered in a droll British accent and charming, playful footage of Francine, Agatha, Roxy, Gladys, and Mildred, each commercial introduces viewers to the cows of Promised Land Dairy. Cows that - like us - are predisposed to can be “diva-ish,” gossip, love exercise, have dietary restrictions, and enjoy rocking out. All of these personalities are appreciated as these extraordinary cows also produce extraordinary milk.
Meet Agatha: https://www.youtube.com/watch?v=-WFHDphg9TU
Meet Gladys: https://www.youtube.com/watch?v=N-qp7-tVshE
Meet Roxy: https://www.youtube.com/watch?v=npdFM9u2Yd0
Meet Mildred: https://www.youtube.com/watch?v=zzv-48xYsi4
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